Position:
Digital Marketing Specialist
 
Description:
ActiveWorx, Inc.   seeks a dynamic, self-starter to execute direct marketing, partner communications, and corporate communication activities. This position is an excellent opportunity to experience various aspects of marketing while working for a fast paced and dynamic software technology company.
 
Responsibilities:

• Define and setup lead generation activities, including;
  • Direct email campaigns
  • Direct to end customer webinars
  • Channel partner education and enablement webinars
  • Lead and telemarketing management
• Execute marketing automation campaigns with Salesforce.com and Pardot software applications
• Manage channel partner communications
• Manage marketing database
• Track channel partner leads and marketing activities in IBM sales tracking (SA) software.
• Manage conference and trade shows
• Collaborate with channel partners to establish short and long term marketing enablement
• Update and maintain social media presence
• Draft, distribute and communicate news releases, media alerts and other stories with OSG corporate marketing team.
• Design flyers, graphics, evites and other marketing material for major events hosted by Miria Systems, Inc.
• Update the Miria website when required
• Collaborate with staff on new ideas, directions, and venues for marketing and communications
• Directly support the sales staff as required
• Coordinate with management and administrate marketing to the plan
• Set up, test and implement automated marketing campaigns
• Launch emails through Pardot with proper measurement tracking
• Track, and report on email, form and landing page results

 
Qualifications:

• Strong organizational skills
• Strong creative services skills
• 1 to 5 years experience in marketing technology or software related field
• Completed or working toward a college degree, preferably in a related field
• Excellent attention to detail and the ability to effectively multi-task while driving results
• CRM and/or marketing automation experience
• Email writing and design experience
• Ability to clearly communicate to teammates with a diverse level of digital knowledge
• Desire to work in an autonomous role while understanding how your efforts drive to the larger strategy
• Strong project management skills. Must be able to manage and prioritize your own work to meet project milestones and deliverable dates
• Demonstrated ability to measure results and meet goals
• Firm grasp of available tools and platforms in the social media space
• Must be computer literate (working knowledge of word processing, PowerPoint, Excel).
• Proficiency in Photoshop highly desired, but not required.
• Knowledge of HTML and graphic design a plus.
• An effective communicator, both written and oral.
• Ability to communicate in a professional manner with press and community contacts.
• Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
• Enthusiasm for technology and business to business (B2B) marketing