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Digital Marketing Specialist / Marketing Lead

Norristown, PA
Digital Marketing Specialist
ActiveWorx, Inc.   seeks a dynamic, self-starter to execute direct marketing, partner communications, and corporate communication activities. This position is an excellent opportunity to experience various aspects of marketing while working for a fast paced and dynamic software technology company.
  • Define and setup lead generation activities, including;
    • Direct email campaigns
    • Direct to end customer webinars
    • Channel partner education and enablement webinars
    • Lead and telemarketing management
  • Execute marketing automation campaigns with Salesforce.com and Pardot software applications
  • Manage channel partner communications
  • Manage marketing database
  • Track channel partner leads and marketing activities in IBM sales tracking (SA) software.
  • Manage conference and trade shows
  • Collaborate with channel partners to establish short and long term marketing enablement
  • Update and maintain social media presence
  • Draft, distribute and communicate news releases, media alerts and other stories with OSG corporate marketing team.
  • Design flyers, graphics, evites and other marketing material for major events hosted by Miria Systems, Inc.
  • Update the Miria website when required
  • Collaborate with staff on new ideas, directions, and venues for marketing and communications
  • Directly support the sales staff as required
  • Coordinate with management and administrate marketing to the plan
  • Set up, test and implement automated marketing campaigns
  • Launch emails through Pardot with proper measurement tracking
  • Track, and report on email, form and landing page results
  • Strong organizational skills
  • Strong creative services skills
  • 1 to 5 years experience in marketing technology or software related field
  • Completed or working toward a college degree, preferably in a related field
  • Excellent attention to detail and the ability to effectively multi-task while driving results
  • CRM and/or marketing automation experience
  • Email writing and design experience
  • Ability to clearly communicate to teammates with a diverse level of digital knowledge
  • Desire to work in an autonomous role while understanding how your efforts drive to the larger strategy
  • Strong project management skills. Must be able to manage and prioritize your own work to meet project milestones and deliverable dates
  • Demonstrated ability to measure results and meet goals
  • Firm grasp of available tools and platforms in the social media space
  • Must be computer literate (working knowledge of word processing, PowerPoint, Excel).
  • Proficiency in Photoshop highly desired, but not required.
  • Knowledge of HTML and graphic design a plus.
  • An effective communicator, both written and oral.
  • Ability to communicate in a professional manner with press and community contacts.
  • Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
  • Enthusiasm for technology and business to business (B2B) marketing

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